Hoola Flows have 3 types of nodes, with different types of actions:

• Messages = allow you to send messages to customers

• Actions = allow you to perform internal actions

• Utilities = allow you to modify the behaviour of the flow

  

Messages

Message nodes allow you to communicate with your customers easily.

Both are edited from the same section 👉

To decide whether you want to select a Simple or Template message, you have to click on "Category" and select the one you prefer.

1. WhatsApp templates (marketing/utility)

Templates are messages that allow you to open already closed conversations, and add elements of more interactivity.

Templates are ideal for:

• Opening a conversation with that message:
  • When you start a flow from a webhook.
  • When you leave a wait of >24h between messages in a flow
• Sending messages with advanced interactive elements:
  • URLs to web pages
  • Up to 10 buttons (If you add >3 buttons, they appear as a list)
  • A direct call button
  • A copy/paste button from a code

The 2 particularities to take into account are:

1. The templates have a small cost for opening the conversation, depending on the country from which the message is received. You can see the details of WhatsApp Business Pricing here.
2. These messages must be pre-approved by Meta.
   1. When you hit publish on the flow, we send the messages directly for approval and activate the flow as soon as they are approved. If it is rejected, you can read the reason why by hovering your mouse over the message and you can try again.

• What is the difference between marketing and utility templates?

2. WhatsApp simple messages