Broadcasts, also called “WhatsApp campaigns” or “WhatsApp newsletters”, are basically bulk send-outs to an audience of your choice. There’s no limit on the number of recipients, and you can segment the recipient list as you wish.

Think about marketing campaigns to launch products, announce events or share holiday promotions. Go to our WhatsApp Vault to get more ideas!

1. Creating broadcasts

To create a broadcast, go to the broadcast panel and click “create broadcast”

2. Selecting your audience

Your next step will be to:

1. Add a broadcast name
2. Determine the target audience
   1. An audience segment
   2. A list upload (.csv)
3. Review the recipient count

You can segment your audience on Hoola fields & Klaviyo properties. Here we’ve segmented the list down from 73 to 12 recipients for better targeting and personalization!