<aside> đź’ˇ TL;DR
You can create your own widget using the WhatsApp Widget Generator tool on Hoola’s website. This is the first step.
In there, you put your information:
And in the next step:
Hit “Generate”
Your information is saved in an HTML code, this is what we need.
Test the link to see if it actually goes to your WhatsApp, and puts the right pre-filled message.
Hit “Copy” to copy the html code.
In GTM, click “New Tag”
You should be able to create a tag like this:
Click on “Tag Configuration” and then “Custom HTML”
This is where you paste all the necessary code. Copy the script & stylesheet, then paste the HTML code you generated before: