Follow this guide to learn how to create super specific segments to reach only the customers you are most interested in. The same logic applies when creating segments in your campaigns or in your flows.

1. Conditionals

The first thing we need to understand is how conditions work.

You can create segments with as many conditions as you want, linked by 2 types of conditionals:

1. AND = both conditions have to be true

   

   In this example, only those contacts that meet both conditions will be part of our segment:

   • They have a "Support Tag" = VIP, and also (AND)
   • Have a "Support Tag" = Works at Hoola

   Contact	Support Tag 1	Support Tag 2	Meets conditions?
   John	VIP	Works at Hoola	✅
   Maria	VIP	-	❌
   Christina	NO VIP	Works at Hoola	❌
   Patrick	Offline	Test	❌

2. OR = one of the conditions has to be true

   

   In this example, all contacts that meet any of the conditions will be part of our segment:

   • Have a "Support Tag" = VIP, or (OR)
   • Have a "Support Tag" = Works at Hoola

   Contact	Support Tag 1	Support Tag 2	Meets conditions?
   John	VIP	Works at Hoola	✅
   Maria	VIP	-	✅
   Christina	NO VIP	Works at Hoola	✅
   Patrick	Offline	Test	❌

2. Creating Groups (Nesting)

If you want to do more complex segmentations, you can also use groups of conditions.

You can create as many groups as you want, with as many conditions as you want, and the logic of the conditionals applies to them in the same way as above.

1. AND = both groups of conditions have to be fulfilled

In this example, only those contacts that meet both conditions will be part of our segment:

• They have a "Support Tag" = VIP, and also (AND).
• They meet one of the two conditions:
  • They have a "Support Tag" = Works at Hoola, or (OR)
  • They have a Support Tag = Test

1. OR = one of the groups of conditions has to be fulfilled

   

   In this example, all contacts that meet one of the conditions will be part of our segment:

   • They have a "Support Tag" = VIP, or (OR).
   • They meet one of the two conditions:
     • They have a "Support Tag" = Works at Hoola, or (OR)
     • They have a Support Tag = Test

   Contact	Support Tag 1	Support Tag 2	Meets conditions?
   John	VIP	Works at Hoola	✅
   Maria	VIP	-	✅
   Christina	NO VIP	Works at Hoola	✅
   Patrick	Offline	Test	✅