What are we going to do?

We will incentives the first purchase with a 10% discount and in return we ask you to sign up to our WhatsApp newsletter for the future.

What are we going to achieve?

Improve our opt-in rate (the number of people signing up to our channel) by approximately 2x versus email, due to the added ease of doing the process on WhatsApp. By the same time, we will also be able to increase new sales generated through this flow.

1. How we attract subscribers

The first thing we need to do is to attract our customers to WhatsApp. To do this, there are 2 main tools you can use:

A) Widgets on the homepage.

The widget appears first with a small incentive message for them to click. When they click it opens the whole explanation with a big CTA to encourage them to subscribe.

• If they click on the "CLUB WHATSAPP!" button, they go straight to the WhatsApp flow.
• If they close it, only the small WhatsApp bubble remains:

B) Klaviyo Pop-Up with WhatsApp for mobile visitors.

Clicking on "I want my discount!" takes them directly to the subscription flow on WhatsApp as well.

https://lh7-us.googleusercontent.com/R2rH6DKwtGhZKLBqmE5BCqJ15hzzCa6WNxTQKwm_ammJooJWWM0Tl2Dlp4G_6rfd6DB_gksrw9XFa481nOOIKc1jUDb3LQMAT08Ui0fYibEvrIyhzesK-0ftWBQV1LB20RQbnZC8KeVnpRLgOibTe-8

On average, the WhatsApp popup achieves higher conversion so we recommend adding it only for mobile devices.

https://lh7-us.googleusercontent.com/KY_6iydNpfMOnX_zKCBhH1bQhhEiNCa9u76TTz9kP9DNCk5GWeB1Scvq0L_JXTg6GhUQeLwx0KmtuVdrfdo_oHQH3gpD5crK8J22slGD_uRpawoBCcTdCnEHp8fsUYfma0Y5bhVUafv8SJWQqzgZVjU

Alternatively, a pop-up can be made with both Email and WhatsApp options for the customer to choose from.