The Flows have 4 triggers.

With them, the limit is your imagination. We tell you how to use them:

1. Exact match

The exact match trigger is used to trigger a flow when a customer types you exactly a specific word or phrase.

In your flow, go to the trigger:

• Edit Trigger > Exact match > Type in the exact message you want to use.

This trigger is perfect for flows where you control the starting point of the conversation:

• The WhatsApp bubble (widget) on your website.
• In an Instagram post, by adding a link that contains that message
• On a button within your email or website, adding a link to it as well.

<aside> 💡 Here is a guide to the most typical use case: How to trigger flows from widgets

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2. Broadcasts (campaigns)

The broadcast trigger is used to trigger a flow to a specific segment of your customers directly from campaigns.

In your flow, go to the trigger:

• Edit Trigger > Broadcast

Then go to your campaign,

• Select Audience > Select Flow > Broadcast the campaign

This trigger is perfect for highly interactive campaigns:

• Invite customers to an event,
• Ask for an opinion on a new collection,