Once the Klaviyo App is installed, all your Klaviyo variables are available to segment your customers in both campaigns and flows. Here are some of its main use cases

<aside> 💡 To understand how the segments work, you can refer to this guide: Segments

</aside>

1. Filter your Email subscribers (coming soon).

Do you want to be able to filter the contacts who are subscribed to your email so you don't send them the same communication through 2 channels? Or maybe you want to see those who are not yet subscribed, so you can invite them to subscribe?

2. Variables available in Hoola

When you create a segment, both in broadcasts and flows, all the variables available in Klaviyo appear so that you can use them with the rest of the information.

Currently all Klaviyo variables are transferred to Hoola in TEXT format.

• Variables with dates (e.g., birthday) or numbers (e.g., age) are currently stored as text, so their use is limited to "equal" or "does not equal":

Text Variables

If you want to use text variables such as "Favorite Pet", you simply have to:

• Select the variable,
• Select the numerator ("equal", or "does not equal"), and
• Type in the exact value you want to use (e.g., "Dog").

<aside> 🚨 You have to type the value exactly as it appears in Klaviyo. If in Klaviyo the value is "Dog" and you type "dog", it will not detect any result.

• How to know the options of a variable in Klaviyo? </aside>

Variables with Dates

It works exactly the same as the previous option.